Video consumption in India has catapulted in the last couple of years and accounts for nearly 50% of mobile data consumption today. This creates an opportunity for brands to reach a large number of targeted online audiences vs. mass advertising through TV. This opportunity also brings with it challenges of measurement and reporting, considering there are no universal measurement metrics for video, and every publisher or social platform uses its own reporting structure. How does marketer ensure the convergence of all these metrics from multiple sources into his media plan and track the success of his campaigns in a unified manner?
Prasad Shejale, Co-Founder & CEO, Logicserve Digital
Prasad Shejale is a lover of ‘All things Digital’. For him digital is a huge universe where each marketing tool and platform plays its vital role in benefitting the client's need. And if you catch him in his break with a cup of chai he will let you in on his secret love for display and search marketing. His passion for digital marketing and a sense of understanding people makes him a unique entrepreneur who knows how to transfer an effective idea into a successful campaign.
An IIT Chennai Alumnus, his intuitiveness makes him a go-to for any solutions or converting ideas into reality. He Co-founded Logicserve Group in 2007 and grew it from a small team to a high performing result-oriented group. He spearheads Logicserve Digital, the Indian arm of Logicserve Group.
Maneesha Khanna, Director- Global Media & Content COE, PepsiCo
A Consumer Engagement professional with over 16 years of experience across large media portfolios like PepsiCo, Nokia, Tata Docomo, Coca Cola, L’Oreal, SC Johnson, Mahindra Auto & Renault.
At PepsiCo, Maneesha heads Media and Digital Marketing for India, as well as is part of the Global Media & Content COE.
Identified by Economic Times-Brand Equity as one of the Next Generation of Media Stars, Maneesha is a highly awarded media professional.
Mommy of 2, during her free time, Maneesha can be found most often with her Kindle or tinkering with her passion for home décor.
Anita Nayyar, CEO - India & South Asia, Havas Media Group
Anita Nayyar is a veteran of the Indian media industry. As CEO, she took on the mandate of expanding the Havas Media Group footprint in the emerging South Asia markets in 2006.
Under her leadership Havas Media Group in India has grown exponentially. It has expanded its offerings as an integrated communications group for traditional, digital, mobile, performance marketing and out-of- home. The agency has grown 15 times in 10+ years.
Anita was voted the 2nd most influential media person in India by the Brand Equity Survey 2006 and has been on the top list of media personalities ever since.
She has led top agencies in India including Sistas, Saatchi & Saatchi, Ogilvy & Mather, Initiative Media, MediaCom, Mudra Communications and Starcom Worldwide.
Anita’s area of expertise includes media, digital, mobile, entertainment, OOH and sports with a keen understanding of brand and marketing across sector.
She holds a Bachelors degree in Microbiology and has done her Post Graduation in Advertising and Marketing with a Masters in Manage.
Sumeet Singh, Chief Marketing Officer, Info edge
Meet Sumeet Singh, the face of Marketing at Info Edge. She is credited for contributing in shaping Info Edge into one of the most successful dotcom companies in India, through the marketing function of brand building, corporate communications, digital media, and consumer research for Naukri.com, Naukrigulf.com, Jeevansathi, Shiksha.com, and 99acres.com.
In her years with Info Edge, Sumeet has been the architect of several effective campaigns including the high-recall ‘Hari Sadu’ ad for Naukri.com, the recent ‘Be Found’ campaign for Jeevansathi, amongst others. She has also been instrumental in driving over 150 alliances in association with leading publications across the country, paving ways for showcasing Info Edge as a dynamic brand.
She strongly believes in putting the customer first which is reflected in all her efforts of making InfoEdge a consumer focussed brand, as she says, “Our services relate with the people, making us a potential partner in their most important decisions; be it finding a job, getting married or settling down in a dream home.”
Sumeet has 19 years of experience in marketing, brand management and public relations. A management graduate from Pune University, she is a business strategist, speaker, and the Founder Executive Director of The Indus Entrepreneurs, Delhi. She has also served as the Executive Director of the Indian Venture Capital Association and served on the IT advisory councils of 6 states. She started her career with NIIT Ltd.
Abhinav Kumar, Country Manager and Brand Ambassador, trivago
Most people know Abhinav Kumar as the Trivago Brand Ambassador, commonly referred to as ‘Mr Trivago’ or ‘the Trivago guy’ in the punchline of social media memes. What people don’t know is that behind the scenes, Abhinav plays an important role within Trivago as the Country Manager for India with the mission to establish and grow the brand within the market. In a data-driven and test-proven company, Abhinav oversees and finds solutions to continue growth in a unique, mobile-dependent and responsive audience. An economics graduate from the University of Trento, Abhinav has first-hand experience in buying both online and offline media for the last five years. Online video has been the core part of his strategy due to the huge differences between TV and internet penetration in India. He firmly aligns his strategic business decisions on "power of proof", one of Trivago’s five core values.
Kedar Gavane, Vice President, India, comScore
Kedar Gavane is Vice President, India at comScore, a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere.
Kedar oversees new business development and sales expansion for comScore’s suite of products and services in India. As a founding member of the comScore India office, he has been instrumental in making the market one of the fastest-growing internationally for comScore.
With more than 14 years of experience in the digital space, Kedar has helped several clients build sustainable online businesses. Prior to comScore, he was CEO of ViralSmith, a marketing analytics company. He also served as COO of the comparison shopping network at Reliance Big Entertainment as well as a senior member of their corporate strategy team. In addition, he spent time at ABP Pvt. Ltd. as part of their corporate strategy team. He began his career at Infosys Technologies.
Kedar is an active member of the digital community, and a frequent contributor at various industry events and conferences, including ad:tech, iMedia Brand Summit, Click Asia Summit and India Retail Forum. He has served on the eTailing India advisory board and is currently a member of the ad:tech New Delhi advisory board.
Kedar holds a Bachelor of Engineering in Computer Science from the Birla Institute of Technology and Science as well as an MBA from the Indian School of Business.
