India has come up to speed with programmatic with some of the major brands driving all display activities through programmatic, while the publisher space is seeing 70% to 80% of their revenues also coming in from programmatic buying. While the shift to video was an easy one for the brands heavily invested in TV, native advertising seems to be next big wave to hit the digital marketing arena. Couple this with 80% internet consumption happening on mobile with 50% data usage for video content. The big question remains, how long before Native and Video dominate the programmatic space, given the higher conversion rate for native ads, and the burgeoning growth of VOD content.
Mahip Dwivedi, Head - Mobile & Performance Marketing, BigBasket
I am a digital marketing strategist with over 10 years combined Online and Mobile marketing experience, with an extensive focus on Performance Marketing, Mobile App Marketing, New User Acquisition, Revenue Generation & Strategic Alliances.
A self-starter with the ability to translate corporate goals into Reality, motivated and sincerely enjoys developing and maintaining excellent relations.I believe in planning realistically and accurate execution of the plans.
Passionate about how Mobile has changed the face of advertising Mahip currently heads Mobile Marketing for bigbasket.com from past 2.5 years and manages the new user acquisition and Engagement for Paid and Organic Sources on Mobile.He has also scaled the bigbasket App from 100k to 14 millon at bigbasket with core focus on generating revenue and managing retention.
Prior to bigbasket.com Mahip was associated with Commonfloor.com for 2.2 years & manages the Performance Marketing and Strategic Alliances. He was also the part of the team who has launched the Mobile App for bigbasket and contributed to reach the app around 1 mn in less than 6 months though various marketing efforts.
Mahip has also worked with Brands like Kotak, Yahoo, Knight Frank India & HDFC Realty in past with core focus on HNI Sales, Account Management & Offline Marketing.
Vivek Bhargava, Chief Executive Officer, DAN Performance Group
A digital marketing veteran with a two-decade experience, Vivek Bhargava is the Chief Executive Officer of DAN Performance Group, wherein he heads and is responsible for all the digital performance agencies of Dentsu Aegis Network. An early frontrunner in the digital revolution in India, Vivek believes that ‘digital’ is much more than a mere marketing medium, playing the role of a catalyst and multiplier across every aspect of business. He consults an impressive roster of clients and advises them on the most effective digital strategies for their brands.
Prior to this, Vivek was the CEO at iProspect India, a part of the Dentsu Aegis Network.
Vivek is the proud owner of the team Shazé Challengers in the Ultimate Tennis Table league, the country's first-ever professional table tennis league.
Vivek has donned the role of an investor in the reality television show The Vault which funds innovative start-ups by promising entrepreneurs on the merit of their business idea instantly.
He is a TEDx speaker, where he recently delivered a talk on ‘Happiness is a muscle’ at TEDx Coimbatore. He is a regular orator at global events such as ad:tech, SES, SMX, I-com and the Apex Digital conferences in India. He has been invited by educational institutes of repute, namely IIT Mumbai, IIM Bangalore and 20 others.
He is the Co-Chair at SEMPO APAC and on the advisory board of industry bodies like ad:tech, DMAi and DMTI. He is on the board of Young Presidents Organization Mumbai and was associated with The Entrepreneurs’ Organization (EO) earlier.
Vivek has been awarded for his invaluable contribution to the digital marketing fraternity on several occasions, couple of the coveted recognitions being titled ‘Marketer of the Year’ and named one of the top 50 digital icons of India. Under his able leadership, iProspect India has won over 100 industry awards globally along with bagging the ‘Agency of the Year 2015’ label at the 5th Asian Customer Engagement Forum.
Vivek actualized his entrepreneurial edge back in 1997 when he founded Communicate 2. The company joined hands with iProspect from the Dentsu Aegis Network in 2012. He led iProspect Communicate 2 as the Founder and Managing Director. The company was rebranded as iProspect India at the end of 2015 and Vivek held reign as Chief Executive Officer from then to 2016. He is now elevated to a senior role within DAN – CEO of DAN Performance Group. iProspect India is home to over 300 people across four offices in Mumbai, New Delhi, Bengaluru and Chennai. It offers brands an entire spectrum of result- oriented digital marketing strategies. DAN Performance Group includes iProspect India along with SVG Media. SVG Media has four business units, namely DGM (focused on banking, financial service and e-commerce clients), Komli (premium digital marketing through Facebook and Twitter), SeventyNine (mobile-focused advertising platform) and Tyroo (ad-tech platform).
Vivek is a proud national level table tennis player and has won multiple laurels in the sport worldwide, one of the highlights being when Vivek bagged the bronze medal in the 39+ table tennis nationals held in 2015. He is also an avid chess player and an amateur paragliding pilot. A complete travel buff and lover of new experiences, he has travelled to more than 50 countries on various projects and tournaments.
Sandeep Amar, CEO, iTV Digital
Anuj Kumar, Co-founder & Managing Director, Affle
Anuj is the Co-founder of Affle and has played a pivotal role in building & growing the company’s global business. He forged important partnerships, integral to Affle’s business, thus helping make Affle a leading Mobile Apps and Ads as a service (MAAS) company. Over the last eight years under his leadership, his team has worked with several top marketers & publishers in Asia to help deliver end-to- end mobile advertising solutions through Affle’s products and ad platforms. Anuj is fond of traveling and work ensures that he spends more than half his time living out of the suitcase.
At an industry level Anuj has played a key role in growing the mobile advertising industry by actively training, coaching and evangelizing the medium and adoption of latest ad technologies. He has been an active proponent of the blended ‘Science’ & ‘Art’ approach to make digital advertising more engaging, impactful and ROI driven. Anuj has been a regular speaker at leading industry events across Asia.
Prior to co-founding Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT. Anuj holds a Bachelor’s degree in Economics from India’s top ranked institute, St. Stephen’s College and a Masters in Advertising & Communication from Asia’s premier communication school, MICA.
Rupinderjit Singh, Digital Sales, Religare
Anurag Gupta, CEO, SVG Media
Anurag Gupta, CEO, SVG Media has over 20 years of experience across diverse industries – FMCG, Office Automation, Stock Broking, and Media & Internet.
He has been in the Internet space for over 10 years. Currently he is handling business for SVG Media that has leading brands like DGM, SeventyNine, Komli and SVG Mobile.
Prior to this he concluded an MBO of DGM India along with SVG Media. Anurag has led the charge in scaling up DGM India to be one of India’s largest online performance marketing companies in India.
Prior to DGM, Anurag has also been associated with one of India’s largest Internet entity – Indiatimes.com for 4 years where he was instrumental in creating and heading the Subscriptions business.