We know that it is all about reaching the right customer at the right time with the right message. Let’s call the right time, a micro moment, where the customer can give you their complete attention. With the clash of tech-fueled convenience, free flowing media, experimentalism and relentless distraction through mobiles, your customer’s attention becomes a prized resource. In a hyper-competitive Experience Economy consumers are digitally empowered and yet feel forever time-starved. It is time for brands to decide if their offering is seizing the customer’s moment of attention, or losing the battle to any other content that may be of interest. This session will focus on how Brands are using Data to win the customer micro moments of attention on Mobile.
Tejinder Singh, Chief Operating Officer , Arvind Internet
Tejinder Singh is the Chief Operating Officer at Arvind Internet with 14 years of diverse experience in various sectors. He is an alumnus of IIM-Bangalore and has been with Arvind Group for the past 3 years where he has build CREYATE - a custom clothing brand from scratch. He is currently working on setting up business and operating model for the largest omni-channel play in India - NNNOW.com
Tomas Hrdlicka, Chief Marketing Officer, HomeCredit
Tomas Hrdlicka is a passionate business leader with strong focus on customer experience and operational efficiency. He has joined the Home Credit India team as Chief Marketing Officer in March 2016 with a fifteen-year background in marketing, sales & care operations and numerous fast developing start-up companies.
Sujit Ganguli, Sr. General Manager & Head - Brand and Communications Group, ICICI Bank
Sujit Ganguli is a Senior General Manager at ICICI Bank where he heads the –Brand & Communications Group. He is responsible for ICICI Bank's brand, digital advertising, media, market research, social media and corporate communications portfolio.
Prior to this, Sujit worked in ICICI Prudential Life Insurance. He was the SVP & Head – Marketing, where he was overall in charge of the Brand and the Direct Sales & Internet channels of the company.
Sujit has won awards and accolades at various forums, both international as well as Indian.
Sujit obtained his Post Graduate Degree in Management (PGDM) from the Indian Institute of Management, Bangalore in 1994. He began his career with Hindustan Lever Ltd., in the Sales and Marketing function.
Sujit is a keen sports fan and loves watching sports programs during weekends. He also loves spending time with his family and going on long trips with them.
Rahul Ramchandani, Programmatic Evangelist, DoubleClick by Google
In his last two and a half years at Google, Rahul has been working closely with some of India's top advertisers in helping them break down the silos in Marketing and achieve a unified view of their customer, across marketing channels and devices. By enabling personalization at scale, he endeavors to make advertising useful for the consumer and not something considered intrusive. His objective is to make programmatic more strategic to the core of a business and not just a tactical media buy.
As the Head of Digital Marketing in his previous role at Bharti Airtel, he played an instrumental role in building India’s second largest ecommerce almost from scratch. Armed with this knowledge of knowing what really works, he now helps other advertisers surpass their goals and expect much more from Digital.
Rahul has been featured on CNN Money and Fortune magazine for one of the “6 ideas for changing the world”.
He has also been awarded the Best Digital Marketing Professional Award by the CMO Council and World Brand Congress.
Prasanjeet Dutta Baruah, Business Head – Auto, Telecom and New Business, Facebook India
Prasanjeet Dutta Baruah, heads the Automotive, Telecom and New Business for India and South Asia at Facebook, playing a key role in building and maintaining strategic relationships with key clients in the region. Prior to joining Facebook, he was Group Head – Marketing of The Oberoi Group of Hotels. He started his career with Usha International, followed by retail leader Shoppers Stop, then leading multiple roles in financial services with Max New York Life and MetLife. Prasanjeet has been featured in the Campaign India A List of top 100 marketers and is also a member of a number of industry forums, on which he is a regular speaker and contributor. He is passionate about connecting people.
