Advertisers and agencies will come together to discuss how data is changing the mobile advertising industry and how this is transforming their day to day strategies. The topics covered will include programmatic, data usage, campaign's KPIs and measurement tools amongst others. A session that will give the audience unique insights on how the industry is evolving and what are the leading companies doing about it.
Alok Arya, Lead Digital, Future Group
In a career spanning 6+ years with Tata Group and now Future Group, Alok has acquired an in-depth understanding of the Indian consumer. Having started from leading project sales followed by setting up the product development department he went on to head marketing for North & West zone for TATA Value Homes. Additionally he was leading the International ventures for TATA Housing in Sri Lanka and Maldives and gained an immaculate understanding of the South East Asian regions during his tenure.
As part of TATA’s vision to be the largest home provider in India, the first step towards that was to use the fastest growing digital ecosystem and sell homes online, bringing about a revolution in real estate industry. This helped widen the reach across the globe and resulted in over 100% growth in unit sales. He led the digital efforts & was a part of the core team that created first of its kind “Online selling of homes” through Google, Facebook & Snapdeal.
In his current role at Future Group, he has a mandate of leading the digital efforts at a group level across formats, categories & brands. From fashion to food, brand innovations to corporate digital personality, he focuses on creation of a “Phygital” business models & demand creation by synergizing online and offline ecosystems. In a short span, he has brought Future Group’s key brands such as Big Bazaar, fbb, Central, Brand Factory, Easy Day & FCL at par with their respective global best in the digital ecosystem. Industry rewards & recognitions are a testimony to the same.
Bharat Khatri, Director, Client & Market Development, Xaxis
A strategic digital marketer with a passion for delivering at the highest levels, focusing on leveraging technology to drive efficiency and creativity in digital marketing at scale. The combination of a strong background in new business setup’s and experience working for EMENA & APAC regions has given me a future facing & holistic approach to digital marketing in context of all other media.
Neeraj Singhal, VP Of Business Development, Zeotap
Neeraj is VP Business Development for zeotap who helps advertisers exceed campaign’s KPIs by using deterministic data from large telecom operators. On a mission to target the desired audience at scale, Neeraj engages with leading brands and agencies to help them achieve the aspired results.
Founded in 2014, zeotap is the global leader in aggregating data from telecom operators and other large enterprises and making it available for the mobile advertising industry. zeotap has established a global data platform which integrates deterministic user data, placing a focus on data security and privacy. The company has earned several distinctions for its solution, including the i-Com Global Mobile Award 2016 and a Special Corporate Award by FMCG giant Unilever. It is headquartered in Berlin, with offices in New York, Milan, Madrid and Bangalore.
Neeraj +14 years in the industry have allowed him to take pioneering roles across companies. As an example, he led the sales department at one of the largest content discovery platform Outbrain. He also developed his sales capabilities during his time at different media companies such as Viacom, Komli Media India or The Times of India.
Sagar Pushp, Business Head - Programmatic Solutions, Cadreon India
"Hang Tough....Stay Hungry"
A firm believer of the theory "The only constant is change", I thrive to learn, unlearn and relearn, that is what keeps me connected and grounded.
A soldier by roots, I have served the Indian Army for 5 years, before working with IndianTelecom giants like Bharti Airtel and Reliance Communications.