AI and Chatbots help automate experiences for people due to their sheer ability to store & synthesize information in a better and structured way. Also, with predictive analysis changing the way personalization is looked at, a lot has changed in the way Brands are interacting with their consumers. This session will indulge in how smarter marketing is being approached by Brands and Agencies in tandem keeping AI, Chatbots at the centre for next level experience.
Subroto Gupta, SVP, Head - Innovation & Business Excellence, Jubilant Foodworks Limited
An alumnus of MIT, Sloan School of Management, Subroto has over twenty years of global leadership experience delivering tangible business impact across roles in sales, marketing, operations and innovation programs in both B2B and consumer enterprises.
At JFL, Subroto is responsible for driving innovation for multiple global brands including Domino's and Dunkin' Donuts across South Asia. The program leverages a combination of digital technologies, advanced analytics and Lean Six Sigma methodologies within a design thinking framework to transform consumer experience and drive operational performance.
A recognized thought leader and speaker, Subroto's work has been featured in leading international publications including Forbes, The Economist and Harvard Business Publishing and recognized at global forums by NASSCOM and Singapore Human Capital Summit.
Neeraj Singh Dev, SVP & Head - e Commerce, Thomas Cook
I am Omni channel proponent. Deeply believe in solving complex product delivery/customer service processes through technology. Let customers choose the offline or online channel to explore / transact but offer seamless customer experience with the help of tech across all channels. Have spent 13 years in offline hard core sales and last 7 years in online across variety of roles such as product /sales/ customer service.
Anjali Hegde, CEO, Ansible Mobile
Anjali Hegde is heading the newly introduced specialized mobile solutions practice for IPG Mediabrands – Ansible Mobile. Ansible offers brands and marketers the complete suite of solutions to operationalize and leverage the amazing powers of Mobile as a medium and a media.
With 24 years in the media and advertising industry, she has been in the digital industry from 1999. Prior to that, Anjali spent 6 years with Bennett Coleman & Company Ltd (The Times of India Group) as Response Head of Baroda, Gujarat.
Anjali has worked with a wide range of businesses from FMCG to Automobiles, from Technology companies to BFSI. Her career highlight is that of taking up new challenges and setting up new business units. She is also the co-founder of Interactive Avenues. Her passion is mentoring and teaching. Consumer insights fascinate her.
Anjali is an MMS from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai and a post graduate in Business Economics from M S University, Baroda.
She is a life member of National Geographic Society and Heritage Society of India. Anjali lives in Delhi and loves food, pets, conversations and reading and not necessarily in that order.
Manish Agarwal, Senior Vice President – Digital Business, Kotak Mahindra Bank
Manish Agarwal is currently the Senior Vice President - Digital Marketing & Innovation His responsibilities are to provide Direction & Strategy for leveraging the constantly evolving channels of Internet & Mobile for every aspect of the business and create visible differentiation in the mind of consumers.
He is based in India and has over 20 years of experience in Sales & Interactive Services. Before Kotak, Manish was with ICICI bank, where he spear headed a critical project–with World Bank & IBM to launch an online tool for information, mentoring & business for Small & medium Enterprises. He also drove the Go Green Initiative with ICICI, where customers were driven to E channels to save environment. Previously, he has worked with the SIFY, India’s pioneer Internet Company, managing the business development function for web based solutions.
Manish has been twice part of TOP100 fintech leaders in Asia - http://www.fintechfinals.com/fintechasia100/ . He is a Mentor@StartupBootCamp & Jury@EFMA Innovation.
He is a sought after speaker on IT, social media, new age technology & embracing the next generation tools for business. As a national speaker on IT issues, he has spread the message of innovation with insights into the future of web technology and how it will shape the way of doing business, in the times to come.
Sunder Madakshira, Head of Marketing, Adobe
Sunder Madakshira is the new Head of Marketing for Adobe, India. Sunder has held leadership roles for over 20 years in sales and marketing functions at SAP, WIPRO, Infosys, Hindustan Unilever and VISA. His experience spans all aspects of marketing including product marketing, corporate branding, demand generation, PR, corporate social responsibility, government relations and talent branding.
He is a recognized marketing thought leader and speaker at industry forums in India such as ASSOCHAM, NASSCOM and CII. He was recognized amongst “The Most Influential Marketing Leaders” at the World Marketing Congress, Mumbai in November 2016. In addition, he was recognized as The Marketing Thought Leader by the Stars of the Industry Awards constituted by the ABP Group in February 2014.
His views on marketing can be followed on his popular www.madakshira.com<http://www.madakshira.com> , which has over 100,000 subscribers. Sunder also shares his expertise in marketing with B–school students in India and abroad
